Community & Marketing Director$155k – $175kNike Valiant Labs
Nike does more than outfit the world’s best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. We’re looking for people who can grow, think, dream and create. We thrive in a culture that embraces diversity and rewards imagination. We seek achievers, leaders and visionaries. At Nike, it’s about bringing what you have to a challenging and constantly evolving game.
The Community Director is responsible for the acquisition, engagement, and retention of our Creators (grassroots collaborators) and their network of Consumers.
The ideal candidate for this position is a rare individual who can: build and advocate for a community of underrepresented (artists, designers, athletes, storytellers), be on the pulse of culturally relevant trends, educate and empower Creators through effective tools and content, and is an expert at performance / social marketing who can impactfully market our Creators and lead them to market themselves.
This role will lead acquisition campaigns — targeting audiences who we believe will be good Creator candidates. Their team will utilize our proprietary machine learning software to narrow candidates and they will ultimately be responsible for casting public ‘drops’ (themed design challenges).
Our Creators are a community and crave connection. The Community Director will define and manage how we connect the community on and offline, driving the development of new features in the digital Creator Studio (where Creators design their shoe and tell their story) and also hosting virtual and in real life events.
This role will utilize our Incentive Program to drive quality engagement of our Creators during drops. They’ll have a perspective on how to evolve Incentives to be more effective over time.
Creators, who may have no previous experience, are responsible for promoting themselves, their story, and often the cause they stand for. This role will drive the evolution of the content and tools that educate Creators on how to design a great-looking shoe, tell their story, and market themselves in an effective way through their social channels.
Many programs and processes are being formed as it transitions in the Nike core business. Candidate must be a dynamic leader who’s comfortable working strategically and tactically on a team that is growing and evolving quickly.
·Help evolve and shape our high-level Community and Marketing strategies
·Build and lead a team serving Creators and their network of followers
·Develop marketing frameworks to be executed by global and GEO/city teams
·Defining, deeply understanding, and being a champion for Creators
·Evolve content and process to help Creators be successful on the platform
·Curate and merchandise Creator stories and the shoes they design
·Connect the community through digital tools and hosting physical events
·Grow and scale the Community / Marketing team and processes as the platform transitions into the Nike Direct core business
·Drive the development of a master calendar that will guide the creation of culturally relevant drops
·Work cross-functionally to bring each drop to life through dynamic storytelling
Establish how to continue our relationship with past creators as they evolve and grow
·Deep data-led marketing experience
·Enterprise working on a digital product team in an enterprise environment
·Ability to drive consumer research and analysis
·Expert-level social marketing and best practices
·Experience building and leading successful teams
·Excellent presentation skills, communication and EQ
·Proven ability to execute campaigns in keeping with brand guidelines
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
12 month contract. Conversion to full time employment dependent upon personal and project performance
NW Portland. Open to remote candidatesApply